Magic Lantern Slide - Red Cross

Production date
1942
Country
Australia
State/Province
Queensland
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Object detail

Description
Magic lantern slides, square cardboard box containing two Kodak lantern plate slides prepared for cinema advertising in 1942. The cardboard box has text on the lid. The lantern slides are made of square glass.
Classification
CH classification COMMERCE Advertising
Production date
1942
Measurements
L90 x W90 x H25mm
Media/Materials description
Glass, cardboard
Signature/Marks
KODAK \ LANTERN PLATES
RECEIVED FROM \ BUNDABERG 21.9.72
Don't wait \ UNTIL AN \ ACCIDENT OCCURS!...
History and use
This 1940s cinema advertising slide was prepared to promote the Red Cross Blood Bank in the Bundaberg region. The message encourages people to "help build" the Blood Bank by donating blood, for a fee. The slides were made by H.B Green & Co, prominent slide makers based in Queen Street, Brisbane.

The Red Cross commenced operation in Australia in 1914 with the primary aim of sending care parcels to World War 1 troops. The service quickly expanded to provide a range of services including medical transport (of patients and equipment) and a tracing and messaging service (for contacting military personnel). Post-war, the emphasis was on relief efforts and medical care for returned servicemen. The Red Cross Blood Transfusion Service was started in 1929 in Melbourne, with Brisbane’s service opening soon after.
Associated person
Registration number
H47736

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