Belt Pouch with Swap Card and Toys

Production date
Circa 1950s
Country
Australia
State/Province
Victoria
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Object Detail


Description
Cardboard belt pouch for collecting swap cards featuring character of Hopalong Cassidy. Includes one swap card and small plastic toy collection.
Classification
CH classification TOYS General bubble pipe
CH classification TOYS General novelty
CH classification TOYS General plastic toy
Maker
Production place
Measurements
Pouch: L78 x W50 x H150 mm
Swap card: L63 x W48 mm
Sherrif's badge: L55 W65 H2
Studebaker pin: L65 W30 H3
Skull ring: L20 W28 H15
Car: L60 W28 H18
Plane: L80 W27 H7
Bubble pipe: L110 W27 H25
Media/Materials description
Pouch and card: cardboard. Badge, pin and ring: steel, Car, plane and bubble pipe: plastic.
Signature/Marks
Hoppy \ BELT POUCH
USE THIS POUCH TO HOLD \ YOUR "HOPPY" SWAP CARDS. \ ISSUED WITH "HOPPY" POPS \ AND "HOPPY CHEW" \ FYNA FOODS \ 40 YARRA STREET \ ABBOTSFORD, N.9 \ VICTORIA
BAR \ 20
SHERIFF \ US \ MARSHALL
32 \ HOPPY FINDS GOLD \ In many Western streams, small particles of gold are mixed \ with the sand and gravel. Miners and ranchers recover this gold \ by washing away the sand in a big shallow pan as Hoppy is \ doing here. This is known as "panning for gold." \ Save any 36 cards and receive a6 "Hoppy" post card photos and one enlarged \ autographed "Hoppy" photo suitable for framing. Send cards together with \ name, address and include 6d in stamps to Fyna Foods, 40 Yarra St, Abbotsford \ Victoria. (S. Australia and Queensland send 1/- Postal Note only.) \ "FYNA" WILD WEST SWAP CARDS
Studebaker \ 6 Zylinder 76 PS 135 km/h \ 6 cyl. 76 HP. 84 MPH
History and use
The Hoppy Belt Pouch was circulated in the early 1950s in the Hopalong Cassidy showbag sold at the Royal Queensland Show (the “Ekka”). Cassidy was an American cowboy hero of films, novels and comics, popularly known as Hoppy. The pouch was a promotional item by sweets maker Fyna Foods designed to hold the swap cards distributed in their “Hoppy Pops” and “Hoppy Chew” products. This pouch came to the Museum holding a selection of 1950s boys’ toys. These toys may not have been originally distributed in the Hoppy pouch, however they are of the type found in other1950s Ekka showbags.

Uploaded to the Web 27 May 2011.
Associated person
Registration number
H47761

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