T-shirt

Production date
Circa 2007
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Object Detail


Description
White cotton t-shirt with red and blue 'Kevin 07' slogan and web address printed on the front.
Measurements
Centre Front: 680 mm
Centre Back: 725 mm
Outer Sleeve Length: 200 mm
Bust: 571.5 mm
Media/Materials description
Cotton
Signature/Marks
kevin07.com.au \ KEVIN \ 07
History and use
The Kevin 07 slogan was created to support the Prime Ministerial campaign bid of Kevin Rudd at the 2007 Australian federal election. The 2007 campaign made use of traditional promotional vehicles, such as t shirts and stickers, along with social networking sites, video messages on YouTube and a blog, ensuring media and online communication outlets were saturated with the catchy campaign slogan. Mr Rudd was sworn in as the 26th Prime Minister of Australia on 3 December 2007 and stood down in June 2010.

Uploaded to the Web 27 May 2011.
Associated person
Registration number
H47755

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