Cigarette card. Coach series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a coach and horses on one side and text on the reverse. ('CROSSING THE SOUTHERN ALPS IN WINTER.')The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. < Crossing the Southern Alps in Winter>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 1/ Crossing the Southern Alps in Winter/ The picture shows Cobb & Co's coach emerging from the famous Otira Gorge and approachinthe summit of Arthur's Pass, 3,058 feet above sea-level. From 1866 to 1923 Cobb's coaches travelled over the Pass, connecting Canterbury with Westland, and had many adventures with the snow drifts on the summit. In 1895 the snow lay 10 feet deep, aqnd the coaches stopped running for three months on that occasion./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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