Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a green coach with yellow wheels on one side and text on the reverse. ('The Nelson Coach'). The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. < THE 'NELSON' COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 4/ The 'Nelson ' Coach/ Built at Nelson NZ to the order of Campbell and Co. who ran in oppostion to Cobb & Co. between Kumara and Springfield in the '90s of lst century, it was not completed until after the amalgamation of the two firms.Drawn by its spanking teams of five horses, it ran between Broken River and the Otira railheads, gradually reducing its stages as the railway advanced, until the opening of the Otira tunnel stopped it completely. The driver was W. Rugg./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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