Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels on one side and text on the reverse. ('The 'Bendigo' Jack Coach') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. < THE 'BENDIGO' JACK COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 8/ The 'Bendigo' Jack Coach/ The 'Bendigo' Concord or jack , seating 20 passengers, was one of eight heavy Concord coaches purchased in 1858 from the makers, Abbot and Downing of Concord, New Hampshire, U.S.A. by the late J.M. Peck of Melbourne, who was one of the founders of Cobb & Co. in Australia. After doing much good work on the Bendigo roads this coach was shipped to Dunedin and ran between that place and Milton in the 'sixties and 'seventies./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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