Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels, pulled by two brown horses, on one side and text on the reverse. ('LAST COACH IN NORTH CANTERBURY'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <LAST COACH IN NORTH CANTERBURY>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 13/ The last Cobb Coach in North Canterbury/ Derrett's Waiau-Kaikoura mail coac, which ran for many years, ultimately carried mails and passengers between Waiau railwat station and the township of that name, drawn by two horses instead of four. It was the last coach built by A.G. Howland, the veteran coachbuilder, of Christchurch, and made its debut in the 'nineties./ W.D. & H.O.
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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