Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels on one side and text on the reverse. ('Roxburgh - Lawrence Coach 1904'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. < ROXBURGH - LAWRENCE / COACH 1904>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 9/ The Roxburge-Lawrence / Coach 1904/ The above coach belonged to H Craig and Co. proprietors of Cobb and Co's line of coaches at Lawrence, Otago, was built to carry 12 passengers, and the boxes containing gold brought by the Cromwell coach from the goldfields of Central Otago. It travelled under police protection while conveying the precious metal to its destination. Although it had no rook seats, a similar coach had one at the rear and carried 15 passengers. Superseded by the motor car in 1911./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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