Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels on one side and text on the reverse. ('RUGG'S KUMARA COACH') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <RUGG'S KUMARA COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 10/ Rugg's Kumara Coach/ This vehicle swung on leather braces and having two seats lengthwise inside, with steps at the rear, was built to carry ten passengers, and ran, in the early eighties, between Kumara and Springfield in opposition to Cobb & Co. The river-beds being too rough for it, it was withdrawn to Kumara and kept as a spare coach - coming to a sudden end when it collided with a railway train./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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