Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels pulled by a pair of brown horses on one side and text on the reverse. ('THE WESTPORT COACH IN THE '90'S'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <THE WESTPORT COACH IN THE '90'S>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 11/ The Westport Coach in the '90's/ This coach, drawn by four horses, ran between Westport and Inangahua Junction, connecting with the Nelson and Greymouth coaches. Built to seat elevenpassengers, it had the open back instead of the ordinary boot at the rear. The back seat and open tailboard were frequently used for luggage and goods; and when the weatherwas fine, it was a convenient style of coach to use./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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