Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a blue wagon with a dark coloured hood and yellow wheels on one side, and text on the reverse. ('AMERICAN SPRING WAGON IN THE '60'S'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <AMERICAN SPRING WAGON IN THE '60'S>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 12/ American spring wagon in the '60's/ This passenger coach did excellent service where the roads were good and the loads not too heavy. The were used by Cobb & Co in Australia and New Zealand. The illustration shows the coach which ran between Winchester and Geraldine, in Canterbury, during the late 'seventies, after the railway was opened between Christchurch and Timaru. A similar coach ran between Christchurch and Timaru in the early 'sixties./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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