Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a pale blue coach with yellow wheels on one side and text on the reverse. ('POPE AND YEEND'S BLUE COACH, 1874') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <POPE AND YEEND'S BLUE COACH, 1874>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 14/ Pope and Yeend's Blue Coach, 1874/ This nicely finished coach had three inside and two outside seats accommodating 14 passengers. The short footboard and the doors at the sides distinguished it from the majority of Cobb and Co's coaches. Bought at Christchurch, it was used by Pope and Yeend to run in opposition to Cobb and Co between Dunedin and Balclutha, and was burned on the road, through the mail-bags catching fire during a journey./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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