Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels on one side, and text on the reverse. ('ELEVEN - PASSENGER COBB COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <ELEVEN - PASSENGER COBB COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 17/ Eleven-passenger Cobb Coach with Doors in the '80's/ This type of coach provided a deep boot for the mail-bags, and afforded better protection against the weather than the ordinary Cobb coach. Upholstered in leather or plush, it made a comfortable vehicle to travel in. The high box seat was preferred by some drivers on account of the better command over the horses, but it was not so safe as the canoe-fronted coach. Used on the Akaroa road in the '80's. /W.D. & H.O. WILLS/ Bristol & London>>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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