Cigarette card. Coaches series.

Country
New Zealand
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Object detail

Description
Cigarette card. The card has a picture of a deep blue coach with roof seats, a black curtain and yellow wheels on one side, and text on the reverse. ('LIGHT CONCORD COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
Classification
CH classification DOCUMENTS Cards cigarette card
Production place
Measurements
L65mm X W35mm
Media/Materials description
Cardboard
Signature/Marks
Coach picture on front with caption. <LIGHT CONCORD COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 18/ The Light Concord Coach/ This coach, used by Cobb and Co in Australia and New Zealand in the '60's and '70's was used chiefly for the shorter journeys where passengers, rather than mails, were of primary importance. Besides picnics and special parties, they were used for sight-seeing trips, hence the number of outside seats. Built at Concord, New Hampshire, U.S.A. they made their first appearance in 1827, and were acclaimed as "the only perfect passenger vehicle ever built." /W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
Associated person
Registration number
H49479

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