Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a yellow coach with red writing and yellow wheels on one side, and text on the reverse. ('NED DEVINE'S COACH, DUNEDIN'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <NED DEVINE'S COACH, DUNEDIN>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 21/ Ned Devine's Coach, Dunedin/ This coach, driven by that "prince of whips," "Cabbage-tree Ned," ran between Dunedun and Palmerston, conveying passengers for Oamaru and the Dunstan, in the '60's and '70's.It seated 16 inside and 11 outside, and there was room on the roof for passengers to play "Props," which they did on occasion. Six horses comprised the team, and there were matched teams- light greys, dark greys, and chestnuts- on the road. /W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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