Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a green coach with roof seats, a black curtain and yellow wheels on one side, and text on the reverse. ('THREE-DECKER BALME COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <THREE-DECKER BALME COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 19/ Three-decker Balme Coach,/ 20th Century/ This vehicle is a modification of the open-backed Cobb coach, and was made by Balme and Co., of Nelson, N.Z. The coach proprietor (Mr. H. Newman) who had the mail contract between Nelson and the West Coast wanted more outside accommodation for his passengers, and this vehicle was the result. When motors came in, in 1911, it was transferred to the overland route at Otira, and ran till the tunnel was opened in 1923. /W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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