Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a blue coach with yellow wheels on one side, and text on the reverse. ('THE BIG BLUE COACH AT DUNEDIN'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <THE BIG BLUE COACH AT DUNEDIN>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 20/ The Big Blue Coach at Dunedin in 1868/ Originally seating 21 passengers, it had its seats lengthened and made to carry 27 passengers. Drawn by six horses, it travelled between Dunedin Tokomairiro (as Milton was then known) in the '60's and '70's. It was an imported coach, very strongly built, and had plenty of roof space for luggage or extra passengers. At Milton passengers for Balclutha and Lawrence transhipped into smaller vehicles and the big coach returned to Dunedin. /W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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