Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a red coach with yellow wheels and ateam of four harnessed horses. The scene features the coach passing a body of water in mountainous country. There is text on the reverse side. ('AKAROA COACH AT LAKE FORSYTH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <AKAROA COACH AT LAKE FORSYTH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 25/ The Akaroa Coach at Lake Forsyth, 1883/ This coach ran between Akaroa and the railway terminus at Birdling's Flat, and the picture shows it skirting the edge of Lake Forsyth, on the Christchurch Road, in the 'eighties. On the return journey passengers would be picked up at Birdlings and conveyed via Little River over the hill-top to Akaroa. When the railway reached Little River the coach journey was shortened. /W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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