Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a red and yellow coach with a roof rack, and mounted on springs rather than thorobraces . There is text on the reverse side. (LITTLE RIVER SPRING COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <LITTLE RIVER SPRING COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 34/ Little River Spring Coach, 1909/ This vehicle, seating ten passengers, ran between Little River rail terminus and Akaroa in the first decade of the present century.It was compactly built and suited for a smooth road and no river-beds to cross. The roof held quite a lot of luggage and mails, and the passengers and driver were under cover. The proprietor was J.W. Johnston./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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