Cigarette card. Coaches series.

New Zealand
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Object detail

Cigarette card. The card has a picture of a green with roof seats and yellow wheels. The coach has the words 'Cobb & Co' near the driver's seat. There is text on the reverse side. ('THE SEDDON COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <THE 'SEDDON' COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 27/ The 'Seddon' Coach/ The under-carriage was imported by Mr. A Hall from Abbot and Downing U.S.A., and the body built by Balme, of Nelson, in 1888. Purchased by Campbell and Co., it ran on the Reefton-Greymouth road, and, in the '90's, on the Springfield-Kumara road. It was reserved by Cassidy and Co. for the use of the late Right Hon. R.J. Seddon on his journeys to and from KumaraIt now rests in the Canterbury Museum./W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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