Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a red Cobb & Co coach with roof seats, yellow wheels and a team of four horses crossing a stream. The coach has the words 'Cobb & Co' on the rear of the coach above the luggage. There is text on the reverse side. ('THE 'SPRINGFIELD' COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <THE 'SPRINGFIELD' COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 28/ The 'Springfied' Coach fording the Waimakariri River/ Built at Springfield in 1875 by Naismith to the order of Cassidy, Clark & Co., this coach originally had no seats on the roof. In the '80's, however, the tourist traffic to the West Coast from Christchurch created a demand for outside seats, and the coach was altered. The back boot is here shown at close quaters, and is a good picture of the loads strapped on behind. Painted from a photograph./W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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