Cigarette card. Coaches series.

Country
New Zealand
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Object detail

Description
Cigarette card. The card has a picture of a green coach with yellow wheels and a driver in the box seat. There is text on the reverse side. ('RHODES & RUTHERFORD'S MT. COOK COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
Classification
DOCUMENTS Cards cigarette card
Production place
Measurements
L65mm X W35mm
Media/Materials description
Cardboard
Signature/Marks
Coach picture on front with caption. <RHODES & RUTHERFORD'S MT. COOK COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 29/ Rhodes & Rutherford's Mt. Cook Coach, 1889/ This coach, built to carry eleven passengers, ran between Fairlie Creek and the Hermitage, Mount Cook, and was driven variously by the Messrs. Rhodes(2) and Rutherford (2). It was used to convey their Excellencies Lord and Lady Onslow on a holiday tour through the Cold Lakes districts, and Mr. J.S. Rutherford was the whip on that occasion, handling his team of six blacks with ease./W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
Associated person
Registration number
H49490

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