Cigarette card. Coaches series.

Country
New Zealand
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Object Detail


Description
Cigarette card. The card has a picture of a green coach with black curtains and yellow wheels, two horses and a driver in the box seat. There is text on the reverse side. ('HOKITIKA-GREYMOUTH COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
Classification
CH classification DOCUMENTS Cards cigarette card
Production place
Measurements
L65mm X W35mm
Media/Materials description
Cardboard
Signature/Marks
Coach picture on front with caption. <HOKITIKA-GREYMOUTH COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 31/ Hokitika-Greymouth Coach, 1870/ This coach wa placed on the road by Cassidy and Ashton, mail contractors, in 1870, and ran between Hokitika and Greymouth. It had a short footboard to the box seat and an open back with tailboard, instead of a closed-in boot. It was licensed to carry eleven passengers and was drawn by four horses./W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
Associated person
Registration number
H49491

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