Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a blue coach with red interior. There is text on the reverse side. ('AKAROA BLUE COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <AKAROA BLUE COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 39/ Akaroa Blue Coach in the '90's/ This coach was imported from Concord, New Hampshire, U.S.A., by Mr. S. Lee, and was put together and finished in Christchurch. Unfortunately, to give it a neater appearance the axles were shortened, bringing the wheels closer to the body. This had the effect of making the vehicle heavy to pull. The inside was upholstered in red plush, and it was beautifully painted inside./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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