Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a red coach with a black covered luggage tray, a longitudinal roof seat, and with yellow wheels. There is text on the reverse side. ('BEECHWORTH BIG COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <'BEECHWORTH BIG COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 41/ Beechworth Big Coach in the '80's/ Belonging to Crawford and Co., the fameous coaching firm of the Ovens District of Victoria, this coach represents a type of vehicle now extinct. Built to accommodate 40 or more passengers, they were used chiefly for special occasions. When on the road, this coach, drawn by six or eight horses under the control of a skilled whip, appeared a veritable pyriamid of cheering humanity./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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