Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a blue coach with yellow wheels, and four white horses, in a coastal scene. There is text on the reverse side. ('AMERICAN STAGE COACH'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <AMERICAN STAGE COACH>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 47/ American Stage Coach, 1828/ This coach was the immediate forerunner of the incomparable Concord coach used by Cobb and Co., and better known as the jack coach. Practically the chief difference between it and the Concord coach was the position of the driver's seat. The new and elegant vehicle of Abbot's make of 1827 made this and other coaches obsolete./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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