Cigarette card. Coaches series.

New Zealand
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Object Detail

Cigarette card. The card has a picture of a green, open horse-drawn vehicle with four transverse seats and yellow wheels. There is text on the reverse side. ('OPEN PASSENGER WAGGON'') The card was one of a series of 50 on coaching issued by tobacco company WD & HO Wills of Bristol England for its New Zealand subsiduary. This series of cards all dealt with coaches and coaching history including the operations of Cobb & Co. Cigarette cards were intended to be collected, thereby promoting the consumption of the producer's brand of cigarettes.
CH classification DOCUMENTS Cards cigarette card
Production place
L65mm X W35mm
Media/Materials description
Coach picture on front with caption. <OPEN PASSENGER WAGGON>

Reverse side text. <COACHES AND COACHING DAYS/ A SERIES OF 50/ 48/ Open Passenger Waggon in the '90's/ This coach waggon on leather braces, was one of several that were used in the summer time to convey passengers over the Southern Alps between Canterbury and Westland. It enabled the passengers to enjoy the scenery and beautiful air. The name of Cobb and Co. was on the back of the last seat, and the proprietors' name, Cassidy and Co., on the ends of the box seat./ W.D. & H.O. WILLS/ Bristol & London>
History and use
Cigarette cards were collectable promtional material items for tobacco companies. The topics on the cards were of general interest such as sports people or events in history. This card is from a series of 50 dealing with coaches and coaching history, including Cobb & Co, intended for the New Zealand market. Cobb & Co operated coaches in New Zealand as well as Australia.
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