Flour bag stencil
Country
Australia
State/Province
Queensland
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Object detail
Description
A frayed rectangular piece of calico with stencilled oval embroidery design depicting a stylised image of an emu and cottage roofs with smoking chimneys at right and fence at left. Included on the design are the words: / 'With The Compliments/ PROSPECT PACKING CO./ Use only "NOOMA" S. R. Flour/ Every Packet GUARANTEED/5 X 12 No 41/.
Classification
HANDCRAFTS Needlework embroidery
Maker
Production place
Measurements
Length 290mm x Width 115mm
Design: Length 275mm x Width 95mm
Design: Length 275mm x Width 95mm
Media/Materials description
Calico
Signature/Marks
/WITH THE COMPLIMENTS/PROSPECT PACKING CO./ USE ONLY "NOOMA' S.R. FLOUR/ EVERY PACKET GUARANTEED./ 5 X 12 No 41/
History and use
Made by the Prospect Packing Company, Brisbane, this embroidery stencil was originally printed on a flourbag.
As good quality calico bags became highly sought after, particularly from the 1920s, manufacturing industries directed their sales tactics towards women. Women would be most likely to choose a brand of flour or other product - like ‘Nooma’ for example - that had designs and prints which they could use to make clothes etc.
Many pattern manufacturers sold patterns and manuals specifically for calico bags. Bag manufacturers used their popularity to their advantage by sewing seams with a simple chain stitch which could be easily removed by easily pulling on the line of stitching. Removable labels were developed which came with instructions on how they could be removed and also with directions on how to wash out the ink of the company's printed logo. Many of the bags came with printed patterns and embroidery designs sometimes patterns for toys.
As good quality calico bags became highly sought after, particularly from the 1920s, manufacturing industries directed their sales tactics towards women. Women would be most likely to choose a brand of flour or other product - like ‘Nooma’ for example - that had designs and prints which they could use to make clothes etc.
Many pattern manufacturers sold patterns and manuals specifically for calico bags. Bag manufacturers used their popularity to their advantage by sewing seams with a simple chain stitch which could be easily removed by easily pulling on the line of stitching. Removable labels were developed which came with instructions on how they could be removed and also with directions on how to wash out the ink of the company's printed logo. Many of the bags came with printed patterns and embroidery designs sometimes patterns for toys.
Associated person
Registration number
H50903
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