Small rectangular blue cardboard box, sealed in plastic wrap with grey paper label reading 'TABLOID BRAND TEA', with directions and company information. A sticker on the back reads 'War emergency packing'.
Burroughs Wellcome & Co (Australia) Ltd
L53 x W81 x H22 mm
Cardboard, plastic, paper
100 \ 'TABLOID' BRAND 'TEA'
TRADE \ MARK
BURROUGHS WELLCOM & Co. \ (AUSTRALIA) LTD., SYDNEY, N.S.W. \ Associated Houses: \ LONDON NEW YORK MONTREAL CAPE TOWN \ BOMBAY SHANGHAI BUENOS AIRES \ MADE IN AUSTRALIA
History and use
Tabloid tea was a restorative blend created by Boroughs Wellcome & Co, London, ca 1900. The word ‘tabloid’ was coined by the pharmaceutical company to describe its process of pressing powders into small, tablet form. The word found its way into common parlance to describe small or compressed formats of various objects, particularly newspapers. Tabloid tea was sold in decorative collector tins, however this packet is contained in cardboard ‘war emergency packing’ suggesting it was produced during WW1 when metal products were required for military purposes.
This tea was donated to the QM with a large collection of early pharmaceutical jars, labels and tools belonging to F C Whittle & Sons Chemists and Druggists of Murwillumbah, northern NSW.
Uploaded to the Web 27 May 2011.