Toy - Expo Oz
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World Expo 88 Logo
This plush toy version of Expo Oz represents the largest size of toy souvenir produced for Expo ‘88. The character features many design elements chosen to celebrate Australianness, including a slouch hat (as worn by Australian soldiers) and a green and gold safari suit, depicting an outdoors lifestyle and Australia’s national sporting colours. The emphasis on yellow (gold) in the costume additionally signifies Expo Oz’s origins in sunny Queensland.
World Expo ’88 is often said to have been a turning point for Brisbane, and Queensland, having attracted large numbers of tourists and increased local interest and investment in arts and cultural industries.
Uploaded to the Web 27 May 2011.